Hey, I'm Yolanda.
Harlem born, Harlem raised, with a Staten Island mom and a Bronx dad. So technically I'm three boroughs deep. Mom of two girls. Founder of Eden Rae Co. Marketing student at Baruch College. And yes, I have a system for that.
My friends never let me live it down. Google Calendar, to-do lists, whiteboards, notebooks, planners. If it exists, I can build a system around it. If it's chaos, even better.
I always say life is storms. You're either heading into one, in the middle of one, or catching your breath after one. I've been in all three. For a while my world got small. Now I'm in my rebuilding era. I'm reconnecting with my friends and family, putting myself back out there, taking care of my health, finishing my degree and building a company. I'm not doing it perfectly. I'm doing it out loud.
How I show up
People bring me the heavy stuff. "I don't know who I am." "I don't know where I'm going." "I don't know how to start." I'll hold your hand and talk it through with you out loud. No question is dumb. No option is off the table. And I'll stay with you through whatever comes next, good or bad.
If you feel like nobody sees you, I see you. Even in a crowd.
That's how I do marketing too. No fluff. No jargon. Just what's working, what's not, and what we're doing about it Monday morning.
My non-negotiables
Faith
Prayer first. Everything else after.
Family
My girls are my why. Period.
Advocacy
If moms and women starting over need a voice, I'm loud.
Curiosity
I ask "why" a lot. It's a gift and a problem.
Equity
Everybody deserves a real shot and the tools to take it.
The receipts
Baruch College, Zicklin School of Business
BBA, Marketing Management · expected 2027
BMCC
AAS, Business Administration · Dean's Honors, Phi Theta Kappa
Digital marketing, events and education
Graphics, newsletters, blogs, event coordination and five years in NYC public schools
Why I built Eden Rae
Moms carry everything, and nobody hands us a system. So I built one. Then I built support for the families who need it most. Then I built the marketing help I wish I'd had when I started.
EdenRae OS
A household operating system for busy families.
Eden Rae Foundation
Support for inner-city moms rebuilding their lives.
Eden Rae Creative
My marketing and creative strategy firm.
I'm one of you.
I'm not ahead of you. I'm not better than you. I've been where you are, and some days I still am. I'm surviving, I'm making a way, and I'm putting me first. You can too. No matter what, there's always a way forward after the storm.